New Walsall Store Now Open

Wednesday, 1 February 2017  |  Direct Specs


We've just merged our Perry Barr and Walsall stores and moved to new premises on Bridgeman Street, Walsall. Our new brighter showroom has even more frames on display, easier access and its own car park. Clare, Jane and Bev will be happy to welcome you and help you with any prescription queries and provide a quote - or just pop in for a browse!

Follow Bridgeman Street from the entrance to the Saddlers Centre car park towards the Manor Hospital and you'll find us on the right-hand side in a few hundred yards. We look forward to seeing you soon.




Massive Stock Purchase

Wednesday, 11 January 2017  |  Direct Specs

We've just purchased over 10,000 quality frames and now have them for sale on-line and in our retail stores - check out the Kikai, Blue, Clarity and Edge ranges for some incredible bargains!


The 'Cat ' Is Back!

Thursday, 1 December 2016  |  Direct Specs

Take your look back to the middle of the twentieth century with this new extreme-retro 'cat eyes' shape. It's big, it's pointy and it's a guaranteed attention-grabber.

'Cat Eyes' Retro Style Frame

New online specials

Tuesday, 11 October 2016  |  Direct Specs

Check out these new on-line specials from just £15.99...

New designer models

Wednesday, 13 July 2016  |  Direct Specs

New Ted Baker, Anna Sui and Christian Lacroix styles are now in stock in our stores and a few specials' are also available here on-line at amazing prices!


ted baker frame

lacroix frame

ted baker frame

Pineapple Anyone?

Wednesday, 15 June 2016  |  Direct Specs

Pineapple frame

Check out our freshly picked Pineapple models here or see in-store for even more.

New Round Glasses In-Store

Wednesday, 6 April 2016  |  Direct Specs

John Lennon
Harry Potter
Steve Jobs
Mahatma Gandhi
Groucho Marx
David Hockney
Round Glasses
Back in fashion every 10 years or so, new models just arrived - £59.99 complete, buy one get one FREE in-store only!

The Brightest Frame Ever?

Wednesday, 23 March 2016  |  Direct Specs

The Brightest Frame Ever?

We've seen some brightly coloured frames over the years but this has to be the brightest. It features a hi-vis day-glo fluorescent orange front with purple sides. For the daring!

a very bright frame


Optical Illusions Part 2

Thursday, 17 December 2015  |  Direct Specs

How Many Legs Does This Elephant Have?


Another famous illusion that has appeared in various forms (for example, the 'impossible trident') but which remains equally satisfying and perplexing to this day!



Optical Illusions Part 1

Wednesday, 11 November 2015  |  Direct Specs

This illusion, in which two faces are visible, first appeared about 150 years ago. If you're having trouble seeing both faces, the second image shows only the salient parts - the red line can be either the old lady's mouth (she is looking down and to the left) or the young lady's choker (she is looking away from us to the left).

optical illusion

optical illusion2

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