Direct Specs Stafford


Direct Specs, Stafford



Direct Specs has been serving the people of Stafford, Stone, Penkridge and the surrounding area since 1998 and our convenient location on Madford Retail Park offers free parking right outside the door.

We understand that people like to shop around, so you're welcome to come and try on frames (we have a lot!) and get a price for lenses without any obligation. You'll need to bring along a current prescription if you'd like to order a pair of glasses as we don't do eye tests.


  • Distance and Reading glasses
  • Varifocal lenses
  • Bifocals
  • Office and Computer lenses
  • Safety glasses
  • Transitions lenses
  • Thinner lenses 1.6, 1.67, 1.74 etc
  • 500+ frames on display
  • Free adjustments
  • Minor repairs on-site
  • Cases, spectacle cords and chains, lens cleaning solutions
  • Complete distance or reading glasses from £19.99
  • Two for one from £29.99
  • Complete varifocals from £64.99
  • Designer frames from £49.99
  • Get a second pair of glasses for just £10

You can view our standard lens price list here but please phone or call into our showroom if you require some other type of lens.


Direct Specs Ltd
Unit C, Madford Retail Park
Foregate Street
ST16 2QY

01785 212001



Please note we are currently limiting our opening times due to the pandemic. The opening hours EFFECTIVE FROM WEEK COMMENCING JUNE 15TH are as follows:

Monday: 9:30 - 5:00

Tuesday: 9:30 - 5:00

Wednesday: 9:30 - 5:00

Thursday - Friday: CLOSED

Saturday: 9:30 - 5:00

Sunday: CLOSED



Free parking


Location We're on Madford Retail Park, opposite 'Wickes'.