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On-Line Specials
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Hanley 01782 263038
Derby 01332 295384
Stafford 01785 212001
Wolverhampton     01902 717744
Shirley 0121 744 9372
Perry Barr 0121 356 7700
Burton Upon Trent 01283 563782
Walsall 01922 635301
Cannock 01543 573944
Rowley Regis 0121 561 4940


For address details and opening hours please click here


Latest Products

CAT 6506 - Matt Gold

CAT 6506 - Matt Gold£14.99

"I would just like to say I am so impressed with the service you give. I only ordered these glasses on Monday and yet here we are on Thursday and they were delivered this morning and they are amazing"

JT Northampton

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Choose Direct Specs for Quality Glasses at Low Prices

Buy at one of our Midlands outlets or choose from our online-only specials

We are the original glasses factory outlet, established in 1998, with branches across the Midlands. You can buy with confidence at one of our stores where you can see our full range of over 500 styles and discuss your lenses in person. Or, If you're looking for the ultimate bargain, browse our online-only specials - and get a pair of glasses for as little as £7.99 complete!

200k customers

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Need help buying online?

Take a look at our guide to choosing lenses or get in touch with our customer service team here.

We accept all major credit cards or pay with your PayPal account.

Visa, Visa Delta, Visa Electron, MasterCard, Maestro

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Prescription Sunglasses
Nova W21 Sunglasses - Black

Nova W21 Sunglasses - Black£39.99

Including Standard Lenses

Nova W24 Sunglasses - Black

Nova W24 Sunglasses - Black£39.99

Including Standard Lenses

Nova W20 Sunglasses - Bronze

Nova W20 Sunglasses - Bronze£39.99

Including Standard Lenses

Nova W21 Sunglasses - Havana

Nova W21 Sunglasses - Havana£39.99

Including Standard Lenses

Nova W20 Sunglasses - Gunmetal

Nova W20 Sunglasses - Gunmetal£39.99

Including Standard Lenses

Nova W23 Sunglasses - Havana

Nova W23 Sunglasses - Havana£39.99

Including Standard Lenses

Nova W33 Sunglasses - Gunmetal

Nova W33 Sunglasses - Gunmetal£39.99

Including Standard Lenses

Recent Blog Posts
Wednesday, 13 July 2016  |  Direct Specs
New designer models

New styles in-store and on-line

Wednesday, 15 June 2016  |  Direct Specs
Pineapple Anyone?

New Pineapple frames now in stock

Wednesday, 6 April 2016  |  Direct Specs

The return of round glasses or "What goes 'round comes 'round".

Wednesday, 23 March 2016  |  Direct Specs
The Brightest Frame Ever?

Get yourself noticed!

Thursday, 17 December 2015  |  Direct Specs
Optical Illusions Part 2

Optical Illusions Part 2 - A Mammoth Mind-Bender

Wednesday, 11 November 2015  |  Direct Specs
Optical Illusions Part 1

First of a series of short articles showing some of the most powerful optical illusions.

Monday, 13 July 2015  |  Direct Specs
Transitions Graphite Green

Fantastic new addition to the Transitions lens range is finally here.

Wednesday, 8 July 2015  |  Direct Specs
Digital varifocals and buying a suit

All you need to know about varifocals in 6 paragraphs (and why it's like buying a suit).

Thursday, 4 June 2015  |  Direct Specs
What are these gadgets doing to our eyes?

We reveal the effects of mobile, tablet and computer screens on your eyes and your sleep.